March 31, 2012 – 12:29 pm
My first book, Cheesie Mack Is Not a Genius or Anything, was released by Random House Children’s Books almost exactly one year ago. Since then I have visited over 80 schools across the country…in Massachusetts (Cheesie lives in Gloucester), New York, California, Oklahoma, Nevada, Florida, Washington, Idaho, and I can’t remember where else.
Kids love the book (witness this comment on Cheesie’s website today from a girl in Florida: “This book is so great i finished reading it in 2 days!!!!!i just don’t want to stop reading it!!!!!!).
Even better, teachers have told me the stealth educational content I slipped into the laugh-out-loud story ties right in with middle-grades lesson plans.
Laughing and learning…the perfect combo!
The paperback will be released in May, and the second book in the series, Cheesie Mack Is Cool in a Duel, comes out in June. Publishers Weekly noted all this in today’s issue and included the terrific photo above from a visit I made this month to Calusa Elementary School in Miami.
This is great fun. I am having a ball!
photo credit: Maggie Diaz
February 9, 2012 – 6:22 pm
The following, in Shonnie Brown’s “Neighbors” column, appeared in The Healdsburg Tribune, our local weekly, on February 9, 2012. [Most of the images were not in the original.]
* * * * *
Ann, born and raised in Casper, Wyoming, has the dubious distinction of attending high school with both Dick and Lynne Cheney and participating in student government with Dick. Dick, who Ann recalls as being “good looking” back then, wrote “I’ll be your friend forever” in Ann’s yearbook.
Ann attended a Catholic college in Denver and then got married — resulting in a breakup and three kids. She returned to college, putting herself through law school, and then became a New Jersey prosecutor. She moved to the Bay Area in 1984 and Read More »
January 23, 2012 – 11:07 pm
At a school I recently visited on my Cheesie Mack book tour, I arrived as breakfast was being served. It was a sugary, carbo feast, consisting of a paper carton of chocolate milk, a plastic container of sweetened applesauce and a hard boiled egg in a twist-tied plastic bag, and a cinnamon bun in cellophane. All four items were packaged in a plastic container. Of the forty children (ages 7-11) whom I witnessed, a few paid their $1.50,
but most of the breakfasts were subsidized by government funds. Since I had 15 minutes until my first group of students would arrive for their hour with an author, I observed the breakfast.
Most striking was the gusto the cinnamon buns engendered. Every child consumed every crumb and icing drizzle. Read More »
December 22, 2011 – 10:46 am
My web design firm, Waxcreative Design, knows how to get authors noticed.
In addition to great aesthetics, they are expert at branding, marketing, and promotion. They are also good people. I am honored this Holiday Season to be featured on their New Year’s card.

photo credit: Ros Edmonds
About 100 school sessions ago, Read More »
November 2, 2011 – 7:25 pm
Every author visit I make to schools around the country is different.
Schools have distinct personalities, and my presentation is redirected by local influences. One school might put up posters and have a Cheesie Mack Day. Another might get me interviewed by the local newspaper. But for every school, in this time of tight budgets and difficult curricular challenges, my visit is always a big deal…and I am greeted with great excitement.
Some things—no matter which school—are universal.
When Cheesie comes to school, the students are enthusiastic. Their intellectual curiosity is engaged and stimulated. And their laughter is large, spontaneous, and joyful.
And then there’s the nearly obligatory mac ‘n’ cheese luncheon. The kids love it, and I love their gusto.
I often ask for a salad.
October 29, 2011 – 7:21 am
My 3.5-year-old Macbook Pro went on the disabled list Wednesday.
Symptoms: Normal start up, but then, as the blue screen and desktop icons appeared,
so did the spinning beach ball of death…and a queasy stomach.
Interior sirens wailing, I rushed to my not-too-far-away Apple Store where, amid dozens of milling i-enthusiasts, the patient was taken into the back room, and I was told to go home and wait. Two hours later I got the news. “It’s a severe hard disk charley horse. Maybe even a full quadriceps tear,” the Apple Genius said with great sympathy. This made sense to me; I had noticed, over the past couple of months, a not-so-subtle limp and an intermittent tendency to be slower than normal on ground balls to the backhand. Read More »
September 26, 2011 – 9:26 pm
For fairly obvious reasons, Harvard Business School keeps very good track of and contact with its alumni. One of the best things they do is their magazine, HBS Alumni Bulletin. Some of the articles are interesting, okay, uh-huh, but the real reason alumni turn this mag’s pages is the Class Notes. Every class that still has a living member has someone who actively solicits personal stories about those individuals. Much of the blather is routine stuff: “My wife sits on the hospital board. I golf whenever I can. And the kids are struggling to make ends meet in NYC on traders’ salaries.”
I skim those entries, looking for the unusual. Like this in the September 2011 issue from Read More »
September 22, 2011 – 3:43 pm

Cheesie lives in Gloucester. MA
Cheesie returns to his home state in a couple of days for a two-week whirlwind of book events. The lad “lives” in Gloucester, so of course I’ll be speaking at two elementary schools there, as well as schools, both public and private, in Cambridge, Arlington, Newton, Sutton, Millbury, and Auburn. Plus libraries in Easton, and Millbury (pizza party there!).
It’ll be great fun. My typical presentation is here.
Altogether, I’m doing 12 schools and two libraries in two weeks. Whew!
Then I’m off to Brooklyn for three schools in two days.
If you would like Cheesie in your school or library, contact me. My calendar is getting full, but there are still a few open slots.
September 5, 2011 – 9:20 pm
The Poetry Foundation, publisher of Poetry magazine, and “an independent literary organization committed to a vigorous presence for poetry in our culture,” has announced the five recipients of Ruth Lilly Fellowships for 2011. My son, Theodore Zachary Cotler, was one of the winners.
Quoting from the Poetry Foundations’s website:
The editors of Poetry magazine selected the winning manuscripts from more than 1,000 submissions. In announcing the winners, Poetry senior editor Don Share said, “Each year the competition grows larger—and stronger. We’re extremely pleased that the 2011 Ruth Lilly Fellowships will recognize this diverse and talented group of younger poets.” Editor Christian Wiman added, “The subjects and aesthetics of these writers are as various as their backgrounds, but there are two qualities they all share: excellence and promise. You’ll be hearing a lot from these writers in the years to come.”
Zac…I am awed by your erudition, dedication to art, and discipline.
Congratulations.
August 16, 2011 – 12:41 pm
How do you get kids excited about reading?
My answer is to show them how reading a good book is an adventure in itself. I get them to ask themselves questions. Questions like: Who are these characters? Why did the plot take that turn? How did the author create this mood?
I call it being a reading detective.
And in that spirit, my school presentations consist of lots of questions. Using my middle grades novel, Cheesie Mack Is Not a Genius or Anything, first in a series from Random House, I engage students, exhorting them to become reading detectives.
Here’s a short video that captures Read More »