Steve Cotler

Steve Cotler

The Future of Book Marketing?

Movies have previews. Why not books?

Yesterday, the Avon Books division of HarperCollins Publishers released a short promo video for Julia Quinn‘s soon-to-be-released novel, What Happens in London. The promo is so professionally done, I would probably have commented on it even if best-selling novelist Quinn (her last book hit #1 on The New York Times list) were not my daughter.

Ms. Quinn wrote the script. The young actress is Talia Gottlieb, a college senior who grew up in Kenya, the child of international aid workers. Ms. Gottlieb, who auditioned for the part at Ms. Quinn’s suggestion, beat out the other performers based upon her obvious-to-all-who-watch talents…not because she happens to be Ms. Quinn’s second cousin, once removed and my first cousin, twice removed. (Confusing, huh? For a consanguinity chart, click here.)

For more about the how and who of the promo, click here.


  1. […] th­e o­rigin­al­ po­s­t: T­h­e Fut­ure o­f Bo­o­k Ma­rket­in­g? | St­eve Co… Share and […]

  2. Lanny says:

    That consanguinity chart is bollox! Who authorized it?! Who made it so?

    Is there no other and better way to show the flow of consanguinity?

    I should say there is! Why just go to this website and see for yourself, but hurry because I’ve been warned about sharing this with anyone. http://www,echelon.c™£¢∞§¶•ª®†¥¨∂ƒ©˙∂ƒ©®†ÎÏ˝´‰ˇtransmission interrupted Scramble Code D £¢∞§¶echelon stack force Carnivore redat¥¥§¢∞§¶•˙©©©©

  3. Anna Allen says:

    book marketing offline is quite time consuming but if we talk about online book marketing, it is a different story-‘~

Post a Comment

Your email is never published or shared.

By posting a comment, you consent to have your personally identifiable information collected and used in accordance with our privacy policy.