Tag: North American Olive Oil Association

Is It Really Extra Virgin Olive Oil?

On July 14, the UC Davis Olive Center, part of that school’s College of Agricultural and Environmental Sciences, released a paper reporting that 69% of randomly selected imported Extra Virgin Olive Oil (EVOO) brands had “defective flavors such as rancid, fusty, and musty” and “did not meet international and US standards.” This compares to a failure rate of only 10% for the California-produced EVOO they sampled. The North American Olive Oil Association (NAOOA), a trade organization that represents the foreign producers whose oils flunked the UC Davis exam, promptly released a statement claiming the tests were flawed.

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