As a Harvard Business School MBA, I learned that the leading edge of knowledge about the American psyche can be found in the back rooms of Madison Avenue. Other than the NSA, probably no group is more in tune with American desires than advertisers. They survey, they run focus groups, they look at what’s trending and what’s actually generating sales…and they put their bullets in the marketing guns that will win the battles for their clients.
This morning I opened my day-after-Christmas newspaper and the advertisement pictured below fell out onto my breakfast table. Continue reading “What America Wants…according to Walmart”